Ideal Customer Profiles

Define your ICPs

[Delete the one you don't need]

B2C Table ⤵️

Criteria	User 1	User 2
Name
Age
Demographics
(refer the table below)
Need
Pain Point
Solution
Behavior
(refer the table below)
Perceived Value of Brand
Marketing Pitch
Goals
Frequency of use case
Average Spend on the product
Value Accessibility to product
Value Experience of the product
Note: This is not an exhaustive list, you know your product better, add/remove as per the context!

B2B Table ⤵️

Criteria	ICP1	ICP2
Name
Company Size
Location
Funding Raised
Industry Domain
Stage of the company
Organization Structure
Decision Maker
Decision Blocker
Frequency of use case
Products used
in workplace
Organizational
Goals
Preferred Outreach Channels
Conversion Time
GMV
Growth of company
Motivation
Organization Influence
Tools Utilized in workspace
Decision Time
Note: This is not an exhaustive list, you know your product better, add/remove as per the context!

ICP Prioritization

[Use this framework to prioritize your ICP's]

Criteria	Adoption Rate	Appetite to Pay	Frequency of Use Case	Distribution Potential	TAM ( users/currency)
ICP 1	High	High	Low	Low	1000 user
ICP 2	Moderate	High	High	High	1400 users
ICP 3	Low	High	Low	Moderate	1100 users
ICP 4	Moderate	Low	High	High	1500 users
ICP 5	High	High	High	Moderate	1200 users

From the ICP Prioritization Framework, we can see that ICP 2 and ICP 5 can be focused upon since the market for these users is larger enough and the the users have a good use case of the product! Now when we dig deeper into fleshing out the strategies for acquisition we will target them towards ICP 2 and ICP 5.

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